Our Green Home – Fall 2017
The Climate Issue

Our Green Home helps Ontario residents make more sustainable choices in managing and improving their homes and properties. Between November 15th, 2017 and January 30th, 2018, 200,000 copies will be distributed in the Toronto Star, Ottawa Citizen and Globe and Mail, and at IIDEX Canada, The Buildings Show, and the Interior Design Show, along with […]

Plug’n Drive – Strategic, Multi-Platform Marketing

Plug’n Drive – Strategic, Multi-Platform Marketing

Plug’n Drive is a non-profit organization established in 2011 to inform the public about the benefits of EV’s and accelerate their adoption in Ontario. In 2016, the Ministry of the Environment and Climate Change made the groundbreaking decision to endorse Plug’n Drive’s opening of the world’s first Electric Vehicle Discovery Centre, where Ontarians could have […]

Kawartha Conservation Branding

Kawartha Conservation Branding

Up Marketing was retained to evaluate the promise, personality and positioning of Kawartha Conservation with respect to their 5 year strategic plan and to identify current key messaging points, as the existing brand identity had become outdated and increasingly out of synch with the growing mandate of the organization. A questionnaire was developed to canvas […]

Forests Ontario – Grant Funded Google Campaign

Forests Ontario – Grant Funded Google Campaign

We secured a grant of US$10,000 per month in Google spend for Forests Ontario, deployed in a Search Ad Campaign. The ads supported forest restoration advocacy; tree species selection and planting on private recreational, farm and commercial property; land management tax incentives; forestry education and industry classroom contact; the North American Envirothon championships; milling of […]

Special Reports in the Globe & Mail

Special Reports in the Globe & Mail

Up Marketing partnered with the Globe and Mail to produce these four Special Reports in 2016, featuring collaboratively developed editorial distributed with the national edition of the paper, also posted to and promoted on the Globe and Mail website. Business Climate Change released on Earth Day; Sustainable Building 10 days a head of Canada Green […]

Our Green Home – Ontario Wood Issue

Our Green Home – Ontario Wood Issue

Our Green Home helps Ontario residents make more sustainable choices in managing and improving their homes. Between March 24th and April 17th 2016, 250,000 copies were distributed in the Toronto Star, Ottawa Citizen and Globe and Mail. A central 16-page feature presented highlights of the work of participants in the Ministry of Natural Resources & […]

Green Living Show – Event Marketing

Green Living Show – Event Marketing

Online Promotion Helps Draw Record Attendance Following various site access challenges in 2014, the Green Living Show decided to move to the Toronto Convention Centre in 2015. However, their dates were coincided with the Cottage Life Show at the International Centre. Up Marketing was tasked with creating the online marketing campaigns that would inform the […]

Southbrook Vineyards – Sustainable Vines Online

Southbrook Vineyards – Sustainable Vines Online

Southbrook Vineyards engaged Up Marketing to promote their wines and location online. Southbrook is a Niagara-based organic and biodynamic vineyard with an inspiring sustainability story and a beautiful Tasting Pavilion designed by renowned architect Jack Diamond that earned Gold certification under the Leadership in Energy and Environmental Design (LEED) standard. Up Marketing created three intelligent […]

Whisper Editions – New York Launch

Whisper Editions – New York Launch

Whisper Editions, a New York based online business that sells exclusive, limited edition pieces from artists was launched in 2013 by Judith Puckett-Rinella, former senior photo editor of the New York Times. They needed a cost-effective way to promote the venture, increase website traffic and newsletter subscribers, and ultimately, generate sales. While Whisper Editions ships […]

Retail Closing Sale – Google Search & Display Campaign

Retail Closing Sale – Google Search & Display Campaign

Luxury furniture store, A Special Place, was preparing to shut its doors after 39 years in business. They needed a quick, cost-effective way to promote the closing sale and clear more than 2 million dollars in inventory.