Canada’s Clean50

Canada’s Clean50

 In 2011, Up Marketing was engaged to introduce a new designation of championship. The Clean50 were to be 50 individuals recognized for an outstanding contribution to sustainability in Canada in the previous two years. To this effect, Up Marketing was engaged to create the brand along with its related visual collateral and introduce the Clean50 […]

EPSC Design For the Environment

EPSC Design For the Environment

Up Marketing designs, lays out and quality assures bilingual print and electronic versions of Electronic Product Stewardship Canada’s annual progress and governance report. The 2018 Design for Environment Report released in August, the biggest yet, including a 27-year timeline history of electronics recycling in Canada. 2018 Annual Report  2018 Annual Report (French) Previous Reports

Space Solutions – Full Service Marketing

Space Solutions – Full Service Marketing

As we launch into the project of updating of Space Solutions’ website, we complete a cycle that began over 15 years ago and has included just about every component of the marketing tool-kit. From creating the brand, developing brochures, organizing photo shoots, executing print campaigns, producing their first online ads, introducing the client to Google […]

Our Green Home – The Climate Issue

Our Green Home –  The Climate Issue

Our Green Home helps Ontario residents make more sustainable choices in managing and improving their homes and properties. Between November 15th, 2017 and January 30th, 2018, 200,000 copies will be distributed in the Toronto Star, Ottawa Citizen and Globe and Mail, and at IIDEX Canada, The Buildings Show, and the Interior Design Show, along with […]

Plug’n Drive – Strategic, Multi-Platform Marketing

Plug’n Drive – Strategic, Multi-Platform Marketing

Plug’n Drive is a non-profit organization established in 2011 to inform the public about the benefits of EV’s and accelerate their adoption in Ontario. In 2016, the Ministry of the Environment and Climate Change made the groundbreaking decision to endorse Plug’n Drive’s opening of the world’s first Electric Vehicle Discovery Centre, where Ontarians could have […]

Kawartha Conservation – Branding

Kawartha Conservation – Branding

Up Marketing was retained to evaluate the promise, personality and positioning of Kawartha Conservation with respect to their 5 year strategic plan and to identify current key messaging points, as the existing brand identity had become outdated and increasingly out of sync with the growing mandate of the organization. A questionnaire was developed to canvas […]

Grant Funded Google Campaign – Forests Ontario

Grant Funded Google Campaign – Forests Ontario

We secured a grant of US$10,000 per month in Google spend for Forests Ontario, deployed in a Search Ad Campaign. The ads supported forest restoration advocacy; tree species selection and planting on private recreational, farm and commercial property; land management tax incentives; forestry education and industry classroom contact; the North American Envirothon championships; milling of […]

Special Reports in the Globe & Mail

Special Reports in the Globe & Mail

Up Marketing partnered with the Globe and Mail to produce these four Special Reports in 2016, featuring collaboratively developed editorial distributed with the national edition of the paper, also posted to and promoted on the Globe and Mail website. Business Climate Change released on Earth Day; Sustainable Building 10 days a head of Canada Green […]

Our Green Home – Ontario Wood Issue

Our Green Home – Ontario Wood Issue

Our Green Home helps Ontario residents make more sustainable choices in managing and improving their homes. Between March 24th and April 17th 2016, 250,000 copies were distributed in the Toronto Star, Ottawa Citizen and Globe and Mail. A central 16-page feature presented highlights of the work of participants in the Ministry of Natural Resources & […]

Green Living Show – Event Marketing

Green Living Show – Event Marketing

Online Promotion Helps Draw Record Attendance Following various site access challenges in 2014, the Green Living Show decided to move to the Toronto Convention Centre in 2015. However, their dates were coincided with the Cottage Life Show at the International Centre. Up Marketing was tasked with creating the online marketing campaigns that would inform the […]