Clean50 Awards & Summit
We connected the Clean50 team with Corporate Knights Magazine who subsequently became the media partner and research advisor for the Clean50 awards and summit.
We developed the Clean50 logo, brand collateral, nomination and promotional material to support the launch of the program at Corporate Knight’s annual Gala. Up Marketing worked with the Clean50 team to develop the presentation format and content of a 4-page spread appearing in Corporate Knights Magazine.
To support the second annual summit, we developed an event sponsorship opportunity whereby organizations are able to promote their cleantech and sustainability endeavours and offerings. In addition, we initiated the Clean50 video series program, which provides honourees and their organizations an opportunity to tell the story behind their recognition and to further promote, network and educate.
The Result: The Clean50 designation has appeared in the media and many corporate websites and has been established as the high bar of achievement in sustainability in Canada.