Green to Blue to Clear
Founder, Paul Cassel, traces his sustainability roots back to the 1980’s when he worked with environmental organizations to help market their causes and drive funding.
Since then we have witnessed a progression of the concept of sustainability. From “green” – the injection of environmental concerns into the consumer mainstream, corporate and policy decision making consciousness. Then to “blue” – the development and adoption of innovative waste and emission reduction, energy efficiency and production, and building and technologies. And now to “clear” – the rising currency of transparency that is connecting marketing, financial reporting, investor relations and governance with supply chain disclosure, producer responsibility, and verifiable performance.
We understand this market and we can help your organization translate transparency into impactful messaging, targeted response and lasting brand value.
