In 1985, HorseGuard created the original electric tape fence that transformed the concept of horse fencing. The award-winning traditional tape was designed in France by Serge Lecacheur, an experienced European breeder.

Since the original product launch, continuous research and improvements have led to the development of a revolutionary, technologically superior, all weather, market leading fencing system distributed throughout the world.

In 2018, the Canadian distributor HorseGuard Canada engaged Up Marketing to overhaul their bilingual website, This project evolved into a complete rebrand and custom WordPress website redesign in French and English using WPML. We then repaired and improved the WooCommerce shopping and backend for easier use, inventory tracking and fuller integration with the sales system.

We subsequently reprogrammed the freight rate module to include a look-up and options selection, programmed a new intake form and quotation development, reporting and order conversion system and redesigned their online resource library.

Having completely reinvented HorseGuard’s Canadian web presence, we were engaged to market for them, launching bilingual Google campaigns and Facebook photo contest promotions, designing print ads and outreach templates, and migrating their client communications to a superior platform.

HorseGuard Canada now boasts the most advanced, fully bilingual HorseGuard website, backend ERP and client outreach integration systems in the world, now being considered for deployment elsewhere, including for HorseGuard’s founding company in France.