Our Green Home – Ontario Wood Issue

Our Green Home – Ontario Wood Issue

Our Green Home helps Ontario residents make more sustainable choices in managing and improving their homes. Between March 24th and April 17th 2016, 250,000 copies were distributed in the Toronto Star, Ottawa Citizen and Globe and Mail. A central 16-page feature presented highlights of the work of participants in the Ministry of Natural Resources & […]

Green Living Show – Event Marketing

Green Living Show – Event Marketing

Online Promotion Helps Draw Record Attendance Following various site access challenges in 2014, the Green Living Show decided to move to the Toronto Convention Centre in 2015. However, their dates were coincided with the Cottage Life Show at the International Centre. Up Marketing was tasked with creating the online marketing campaigns that would inform the […]

Southbrook Vineyards – Sustainable Vines Online

Southbrook Vineyards – Sustainable Vines Online

Southbrook Vineyards engaged Up Marketing to promote their wines and location online. Southbrook is a Niagara-based organic and biodynamic vineyard with an inspiring sustainability story and a beautiful Tasting Pavilion designed by renowned architect Jack Diamond that earned Gold certification under the Leadership in Energy and Environmental Design (LEED) standard. Up Marketing created three intelligent […]

Whisper Editions – New York Launch

Whisper Editions – New York Launch

Whisper Editions, a New York based online business that sells exclusive, limited edition pieces from artists was launched in 2013 by Judith Puckett-Rinella, former senior photo editor of the New York Times. They needed a cost-effective way to promote the venture, increase website traffic and newsletter subscribers, and ultimately, generate sales. While Whisper Editions ships […]

Retail Closing Sale – Google Search & Display Campaign

Retail Closing Sale – Google Search & Display Campaign

Luxury furniture store, A Special Place, was preparing to shut its doors after 39 years in business. They needed a quick, cost-effective way to promote the closing sale and clear more than 2 million dollars in inventory.

Corporate Knights Magazine – Marketing & Sales

Corporate Knights Magazine – Marketing & Sales

In June of 2013, Corporate Knights was named Canada’s Magazine of The Year!

Electronics Product Stewardship Canada – Website Development

Electronics Product Stewardship Canada – Website Development

Our web development team defined a new navigation, enhanced the copy, and migrated this site to a Joomla platform.

Trees Ontario – Media Planning

Trees Ontario – Media Planning

Media planning for 50 Million Tree Program

Inbound Advertising

Inbound Advertising

Increasing sales using Google search